Hospitality first
Every interaction is designed to feel smooth and warm. Trained and attuned to the highest standards of hospitality, our teams put the care given to each guest at the heart of everything they do.
About
The best of Moroccan hospitality, carefully curated.
SAMY Conciergerie is a Moroccan hospitality group bringing together appart-hôtels, serviced apartments, and a concierge team that hosts the way we'd like to be hosted ourselves.
Our story
Hospitality reinvented with simplicity
SAMY Conciergerie began with a conviction: that hospitality in Morocco deserves a contemporary expression — rooted in tradition, but designed for the way travellers live now.
We curate hotels and serviced apartments across the country's most loved cities. Each address has its own character, but all share a commitment to elegance, warmth, and the small details that turn a stay into a memory worth keeping.
Our concierge team is the heart of how we host. Whether you're booking your first weekend or your tenth long stay, you talk to the same people — who know our properties, the cities they live in, and what makes a stay memorable rather than just comfortable.
What we believe
Four ideas that shape the way we host.
Our pillars aren't slogans: we measure every decision, from the linen we choose to the people we hire.
A sense of place
Each property is shaped by its city — its architecture, its people, its rhythm. We build atmosphere from what's already there, not from a chain template applied across borders.
Considered detail
From the choice of linen to the welcome touches, every detail is thoughtfully considered to make your stay more enjoyable.
A direct relationship
No middlemen. The same team for your booking, your stay, and everything that follows. Trust runs both ways, and we work to earn it.
Where we stand
A growing collection, a small team that scales carefully.
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Keys
Hotels and serviced apartments under the SAMY name.
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Cities
Marrakech and Casablanca, with more to come.
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Guest satisfaction
Across our open properties, year-to-date.
24/7
Concierge
On-call support across our properties.