Hospitality first
Our team is small by design. You always speak to someone who knows our properties, the cities they live in, and is empowered to act — not someone reading from a script.
About
Curated stays, considered hosting.
SAMY Conciergerie is a Moroccan hospitality group bringing together hotels, serviced apartments, and a concierge team that hosts the way we'd like to be hosted ourselves.
Our story
Hospitality, the way we believe it should be.
SAMY Conciergerie began with a conviction: that hospitality in Morocco deserves a contemporary expression — rooted in tradition, but designed for the way travellers live now.
We curate hotels and serviced apartments across the country's most loved cities. Each address has its own character, but all share a commitment to elegance, warmth, and the small details that turn a stay into a memory worth keeping.
Our concierge team is the heart of how we host. Whether you're booking your first weekend or your tenth long stay, you talk to the same people — who know our properties, the cities they live in, and what makes a stay memorable rather than just comfortable.
What we believe
Four ideas that shape the way we host.
Our pillars aren't slogans — they're the principles we test every decision against, from the linen we choose to the people we hire.
A sense of place
Each property is shaped by its city — its architecture, its people, its rhythm. We build atmosphere from what's already there, not from a chain template applied across borders.
Considered detail
From the linen on your bed to the welcome amenity in your room, every choice is made by people, not by a procurement spreadsheet. The standard is set by the team who hosts you.
A direct relationship
No middlemen. When you book with us you book with us — same team for reservations, your stay, and anything you need afterwards. The trust runs both ways, and we work hard to keep it.
Where we stand
A growing collection, a small team that scales carefully.
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Properties
Hotels and serviced apartments under the SAMY name.
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Cities
Marrakech and Casablanca, with more to come.
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Guest satisfaction
Across our open properties, year-to-date.
24/7
Concierge
On-call support across our properties.
Partner with us
Bring your property into the SAMY collection.
We're growing thoughtfully, one property at a time. If you own or operate a hotel, riad, or serviced-apartment building in Morocco and want to bring it under the SAMY standard, we'd like to talk.
Our partnership model is simple: we take on operations, branding, distribution, and guest experience — you continue to own the asset and share in the results. We don't accept every property, but the ones we do, we treat like our own.
- Full operational management, including team training
- Brand integration and editorial-grade marketing
- Direct-booking infrastructure and concierge support
- Transparent reporting and shared performance goals
Inquire
Tell us about your property
A few details help us understand the fit. We'll respond within a few business days — directly, from a member of our team.